Ad agency Nossa in Lisbon dreamed up the idea and we produced the first ever Live Gif for Somersby Cider.
The event last 24 hours and it was live streamed from our studio.
The reactions were great:
“Livestreaming brand stunts are getting more and more popular. Here’s (…) one from Portugal that tries to combine live streaming with GIFs—or rather, a live-action imitation of GIFs.” in AdWeek
“Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities.” in Trend Hunter